Articles
Reach The Market
Fitness over 50 in the Evolving Longevity Economy
If your fitness business is aimed even somewhat. At helping people over 50, then you are part of the growing longevity economy. Have you heard that...
Fitness Fears After 50: What Might Be Holding Someone Back?
Fitness fears after 50 are common. For instance, I had coffee recently with a friend who opened up about his lifelong anxiety and being intimidated...
Why Your Gym or Fitness Studio Should Target People Over 50
Your gym or fitness studio should target the market of people over 50, a rapidly growing demographic with money and the willingness to spend on...
Stand Out
What Are You Really Selling?
Ever heard of the Savannah Bananas? It’s the wildly popular wacky baseball team in Georgia that puts a premium on fast, entertaining play, rather...
Active Agers as a Niche Fitness Market
"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...
Content Ideas For Your Gym Marketing Strategy
You know that content marketing is crucial for your gym to survive and thrive. But what content ideas for your gym marketing strategy are best? ...
Retain Members
Keep Reminding Your Clients You Care
Keep reminding your clients you care about them with steady communications. Too many gym owners are all about pursuing new leads and their "sales...
Do Your Member Profiles Suck? Make Them Sing
Member recognition is super-important for enthusiasm, community and retention. Member profiles promote your values inside your business and to the...
Fitness Marketing 101: What Motivates Keeping Fit and Healthy Over 50
To market your fitness business to people over 50, understand what motivates keeping fit and healthy. Then you can produce personalized content that...
Communication Tips
Communicate Like a Superstar
Taylor Swift kept me up late Sunday night, and I didn’t even go to her show. But it was worth it for this reminder for owners of small businesses...
100th Podcast Episode: Stories Are the Best Motivators
As producing my 100th podcast episode reminded me, stories are the best motivators. And looking back, I see it was Dan and Joanne who got me into...
Know Your Fitness Message and Audience First
You can’t be everything to everyone. That’s a rule that every successful small-business owner has learned. A smart variation that applies for all...