Articles
Reach The Market
Fitness Fears After 50: What Might Be Holding Someone Back?
Fitness fears after 50 are common. For instance, I had coffee recently with a friend who opened up about his lifelong anxiety and being intimidated...
Why Your Gym or Fitness Studio Should Target People Over 50
Your gym or fitness studio should target the market of people over 50, a rapidly growing demographic with money and the willingness to spend on...
Where to Market Your Gym to People Over 50
Do you want to market your fitness studio to active agers? Then youll need to know where to find them to create maximum impact. The Best Places for...
Stand Out
Active Agers as a Niche Fitness Market
"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...
Content Ideas For Your Gym Marketing Strategy
You know that content marketing is crucial for your gym to survive and thrive. But what content ideas for your gym marketing strategy are best? ...
Trainer’s Fat Facts after 50 Show What Really Works
Studio Owner's Fat Facts after 50 Carry A Lot of Weight Hey, have you heard about the new miracle fat-loss product? It’s a special tea. Or a...
Retain Members
Do Your Member Profiles Suck? Make Them Sing
Member recognition is super-important for enthusiasm, community and retention. Member profiles promote your values inside your business and to the...
Fitness Marketing 101: What Motivates Keeping Fit and Healthy Over 50
To market your fitness business to people over 50, understand what motivates keeping fit and healthy. Then you can produce personalized content that...
10 Gym Member Retention Strategies You Need to Know
Putting a few gym member retention ideas could boost your profits by 25% and more. We discuss what these ideas are, and which ones you should try...
Communication Tips
Know Your Fitness Message and Audience First
You can’t be everything to everyone. That’s a rule that every successful small-business owner has learned. A smart variation that applies for all...
16 Ways to Write Better to Market Fitness over 50
Everybody’s a writer in the Internet age, and that's great. I just wish more people had an editor, as well, particularly if they want to market...
Five Types of Content Your Fitness Business Needs
Fitness studios need content to distinguish themselves, engage prospects, and retain clients. You get that. But you might be confused about exactly...