Articles

Reach The Market

Fitness over 50 in the Evolving Longevity Economy

Sep 20, 2023 | Reach The Market

If your fitness business is aimed even somewhat. At helping people over 50, then you are part of the growing longevity economy. Have you heard that...

Fitness Fears After 50: What Might Be Holding Someone Back?

Jan 5, 2023 | Reach The Market

Fitness fears after 50 are common. For instance, I had coffee recently with a friend who opened up about his lifelong anxiety and being intimidated...

Why Your Gym or Fitness Studio Should Target People Over 50

Oct 18, 2022 | Reach The Market

Your gym or fitness studio should target the market of people over 50, a rapidly growing demographic with money and the willingness to spend on...

Stand Out

What Are You Really Selling?

May 5, 2023 | Stand Out

Ever heard of the Savannah Bananas? It’s the wildly popular wacky baseball team in Georgia that puts a premium on fast, entertaining play, rather...

Active Agers as a Niche Fitness Market

Jan 30, 2023 | Stand Out

"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...

Content Ideas For Your Gym Marketing Strategy

Oct 11, 2022 | Stand Out

You know that content marketing is crucial for your gym to survive and thrive. But what content ideas for your gym marketing strategy are best? ...

Retain Members

Keep Reminding Your Clients You Care

Jun 6, 2023 | Retain Members

Keep reminding your clients you care about them with steady communications. Too many gym owners are all about pursuing new leads and their "sales...

Do Your Member Profiles Suck? Make Them Sing

Nov 30, 2022 | Retain Members

Member recognition is super-important for enthusiasm, community and retention. Member profiles promote your values inside your business and to the...

Fitness Marketing 101: What Motivates Keeping Fit and Healthy Over 50

Sep 29, 2022 | Retain Members

To market your fitness business to people over 50, understand what motivates keeping fit and healthy. Then you can produce personalized content that...