Fitness fears after 50 are common. For instance, I had coffee recently with a friend who opened up about his lifelong anxiety and being intimidated...
Help Your Clients Face Fitness Fears after 50
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Retain Members
Want to Keep Them Longer? Welcome Them Right
If you’re focused on keeping members at your gym or studio, then here’s a secret you should know: Onboarding them is critical in determining how...
How to Improve Retention Rates with Older Fitness Clients
Marketing research tells us that consumers over age 50 are remarkably loyal to companies, brands, and service providers. But that doesn’t mean you...
Keep Reminding Your Clients You Care
Keep reminding your clients you care about them with steady communications. Too many gym owners are all about pursuing new leads and their "sales...
Do Your Member Profiles Suck? Make Them Sing
Member recognition is super-important for enthusiasm, community and retention. Member profiles promote your values inside your business and to the...
Fitness Marketing 101: What Motivates Keeping Fit and Healthy Over 50
To market your fitness business to people over 50, understand what motivates keeping fit and healthy. Then you can produce personalized content that...