Proven Gym Marketing That Gets Results
Gym marketing has never been easier than with Prime Fit Content. We create the content for you, and you use it in your marketing as you want. It really couldn’t be simpler. We also advocate the COPE approach – or “Create Once, Publish Everywhere” — to get the most out of all your material.
You Save Time, Money, and Frustration
Forget the hours you spend trying to figure out what to cover and then writing it. Our material is created by professional content writers. That means top-tier, original content created to engage the over-50 active agers that you want to target. It also means you get to spend your time doing what you do best.
Never Run Out of Top-Quality Over-50 Fitness Content
If you ever started content creation with good intentions but then dried up, you’ll understand why it’s important to have quality content at your fingertips. A Prime Fit Content subscription ensures you always have plenty for marketing your gym, studio or services.
Your content can be used across multiple marketing channels – Facebook posts, emails, blogs, and so on. You’ll connect with your audience wherever they are and in the best way for your gym or studio and its members.
Simply Cut and Paste
We know that you don’t have time to waste. That’s why all the content we produce for you is cut-and-paste ready. It couldn’t be easier. Cut, paste, send.
Drive Social Media Engagement, Website Traffic, and Email Open Rates
We adhere to the golden rules of content – quality and consistency. When you regularly provide quality content that your market wants, then you raise your profile and win business.
Be ready to see your website traffic increase, your social media engagement improve, and your open email rates explode. We don’t need to tell you how this could help to transform your business.
No Hard Sell, Just Convincing Content That Sells
The hard sell doesn’t sell, especially to savvy active agers. Which is why we don’t produce hard-sell copy. Gym marketing is done best when you deliver engaging, helpful, high-value material – and that’s exactly what we deliver to you.
Become the Go-To Authority
When you become the go-to subject authority, people will come to you. And this is the real beauty of sharing our content across your marketing channels like Facebook, email newsletters, and your blog (the COPE system). You copy, paste, and send high-quality, premium-value content that resonates with your audience. They start taking more notice of you. They share it with their friends. You get new clients to your gym or studio.
The Prime Fitness Marketing Strategy
A simple system for creating content reliably that attracts, converts, and retains new gym members.
The Fitness Marketing Strategy That Sells
A lot of marketing strategies tell you what to post, when, and where. We have some suggestions on that, but we know you’re the expert on your community, business, and clients.
We focus on the content, and making it as easy to use as possible.
- You subscribe to the package that suits you best here
- We send you original content
- You decide what to post and where: Facebook, social media accounts, your website
- You provide some content that is unique to your gym business (for example, member profiles, news updates, service messages, etc.)
Content That Inspires
We create content that inspires action. It’s user-friendly and targeted to the active ager, and it encourages people to lead a fit, healthy lifestyle – part of which, of course, is regular gym visits. You brand the content around your specific business, and your marketing is done!
Benefits of the Prime Fit Marketing Strategy for Fitness Clubs
Learn why the Prime Fit Content system is such a powerful and simple marketing strategy for fitness clubs.
Unlock the Advantages of Done-For-You Content
One of the things that gym owners always ask is, what are the benefits of a marketing strategy for fitness clubs? Using the Prime Fit Content COPE system, you’ll suffer far less stress and see your marketing results rocket.
Here are a few of the key ways in which you’ll benefit from your subscription to Prime Fit Content.
We Save You Time, Money, and Frustration
Creating content can be a frustrating, time-consuming process. Every second you spend pondering subjects, composing and recomposing sentences and paragraphs, searching and paying for images, then making sure that your content is SEO optimized to attract visitors to your website is a second of lost opportunity for your business.
The time you spend creating content should be time you spend earning in the gym or with your team. It’s time you’ll never get back, and stress you could do without.
Enjoy Greater Social Media Engagement
Quality content is the key to social media engagement. For a company to be able to share its brand message on social media, it must first start with quality content. It’s the bedrock of a content marketing strategy for any fitness club and gym. Sooner or later, a company’s followers will get tired of seeing posts that have little or no value.
For your business to produce quality content, you’ll need the skills of an excellent copywriter who can write for social media and understand how these platforms work. And the average salary for a copywriter today? According to Payscale, it’s more than $53,000. Fortunately, with a subscription to Prime Fit Content you can get the quality content to drive your social media engagement from as little as $77 per month.
See Your Email Open Rates Skyrocket
Quality content is the key to see your email open rates skyrocket. It’s not enough to stick to a template and hope your audience will like it. Your emails need to be engaging and fun, packed with information people want.
The first step is to identify what type of content works best for your audience. Next, it is important that you make sure that your subject line is clear, compelling, and grabs the recipient’s attention right off the bat. Your email should also address their problem or need in a way that makes them feel special, needed, and loved.
Generate More Leads in Your Sales Pipeline
Ultimately, your content marketing strategy is all about generating more leads. The quality of your content will set you apart from your competitors. It establishes you as an authority in your market.
Quality content is how you make sure that visitors spend more time on your site, open more of your emails, and engage with you on social media. When they do this, they are more likely to convert and become clients of your fitness club or gym.
Receive a Stream of Content That Converts and Retains Clients
The material you present on your website, blog, social media, and emails should target converting a lead into a new client for your gym. To do so, it must be quality content that is optimized for conversion. But what’s next?
Your content should continue to engage new members. It should be educational and enjoyable, and written for your specific audience. Your gym members should look forward to opening an email from you, reading your latest blog, or digesting the latest healthy option recipe posted to your social media.
Quality content marketed effectively doesn’t only bring in more leads; it creates and retains loyal gym members – the kind of member who will advocate for your business and help grow your gym membership even faster.