Meet Our Team

Prime Fit: a content marketing agency built especially for gyms and fitness studios looking to attract, convert, and retain gym members.

Welcome to Prime Fit Content

The Solution to Your Marketing Problems

I’m Jay Croft, creator and owner of Prime Fit Content. You know, we like to believe we can do anything. But most of us know we can’t do everything — right? If you’re like me, you probably can’t fix your car, cook a gourmet dinner, or prepare your tax returns. If you’re like me, you hire professionals to do these things for you. In your business, you pay for janitorial service, software for your laptop, and maintenance agreements on equipment.

You know the value of outsourcing. You can’t do everything yourself. No one can.

Yet some gym and studio owners insist on trying to create their own content. A few can do it, but the vast majority struggle, huff & puff in frustration, and throw up their hands — with no new material going out to the market.

That’s why I created Prime Fit Content. I’m a veteran communicator in big-time media and Fortune 500 corporations, now specializing in helping fitness professionals grow their business and be seen as the local expert on over-50 fitness.

I spent 20 years as a reporter and editor at daily newspapers across the country. In 2007, I began creating marketing content for companies like Coca-Cola and SunTrust. As a consultant and freelancer, I’m proud to be affiliated with CNN, WebMD, the Functional Aging Institute, Fitness Revolution, IDEA and more.

So Why Prime Fit?

When I turned 50, I noticed something odd: The fitness industry stopped targeting me. I’d been going to the gym my whole life, but I suddenly became invisible. I didn’t take it personally; it’s just part of aging out of the all-important youth market, and I’m fine with that. It was like the first time I watched the Grammy Awards and had never heard of most of the nominees. You’ve been there.

So, I interviewed a lot of savvy fitness professionals about this. Some of them knew exactly what I was talking about — they realize that this is the biggest (and most overlooked) demographic in fitness.
They recognize content is crucial, but they don’t have the time or ability to consistently produce what their prospects and clients will find relevant and compelling.

Their solution: Prime Fit Content. Learn how our gym marketing system works.

Are you ready to get started? Sign up now to simplify and accelerate your gym’s marketing.

Our Team Members

Ray Glier

Ray Glier has been a sportswriter for more than 45 years, contributing regularly to The New York Times, The Washington Post, USA Today, and many other publications. In 2018, he won first place and second place in the Georgia Sportswriter’s Association Feature Writing category. He publishes a newsletter, Geezer Jock, and is the author or co-author of several books on sports.

Susan Puckett

Susan Puckett is an award-winning food journalist, cookbook author, and writing coach. She served as the food editor for the Atlanta Journal-Constitution for almost 20 years, and she has written or co-written “Turnip Green & Tortillas: A Mexican Chef Spices up the Southern Kitchen,” and “Eat Drink Delta: A Hungry Traveler’s Journey Through the Soul of the South.” She is a member of the International  Association of Culinary Professionals, the James Beard Foundation and the Association of Food Journalists.

Rob Haddocks

Rob Haddocks is a personal trainer in metro Atlanta, specializing in helping other people over 50 live their best lives. Previously, he was a newspaper reporter, covering sports, police, and the arts. He earned his bachelor’s degree in English at the University of Massachusetts Dartmouth. Rob says, “Feel better. Move better. Look better. Train in that order. Lock down the first two and the third takes care of itself.” Oh, and: Go, Cowboys! CPT, CES, CSCS

Are you ready for a better gym marketing system? Get started today.