Ever heard of the Savannah Bananas? It’s the wildly popular wacky baseball team in Georgia that puts a premium on fast, entertaining play, rather...
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Active Agers as a Niche Fitness Market
"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...
Content Ideas For Your Gym Marketing Strategy
You know that content marketing is crucial for your gym to survive and thrive. But what content ideas for your gym marketing strategy are best? ...
Trainer’s Fat Facts after 50 Show What Really Works
Studio Owner's Fat Facts after 50 Carry A Lot of Weight Hey, have you heard about the new miracle fat-loss product? It’s a special tea. Or a...
FitPro Newsletter Alternative: How to Tweak It for Active Agers
Are you looking for a FitPro newsletter alternative? Here's the solution if you are marketing your fitness business to the over-50 demographic?...
Talking over-50 Fitness Business with Alloy’s Rick Mayo
Rick Mayo's Alloy Fitness has been a hugely successful licensing model in 2,000 gyms. Rick recently changed the model to franchising and the focus...