Stand Out

"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...

You know that content marketing is crucial for your gym to survive and thrive. But what content ideas for your gym marketing strategy are best? ...

Studio Owner's Fat Facts after 50 Carry A Lot of Weight Hey, have you heard about the new miracle fat-loss product? It’s a special tea. Or a...

Are you looking for a FitPro newsletter alternative? Here's the solution if you are marketing your fitness business to the over-50 demographic?...

Rick Mayo's Alloy Fitness has been a hugely successful licensing model in 2,000 gyms. Rick recently changed the model to franchising and the focus...