Weights, aerobics, and … Wegovy? Some in the fitness industry are moving to dispense the popular GLP-1 medications to club members, combining the...
Weight Loss Drugs With Gym Memberships?
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Stand Out
Consistency Pays for This Nashville Gym Owner: Podcast
Fitness success is a lot like communications success: Consistency pays. Both involve repeating the same steps consistently over time, making...
Deliver a Great Customer Experience for the ‘Older’ Market
If you want to grow your fitness business with adults of a certain age, then you need to do a couple of things to start with, broadly speaking....
What Are You Really Selling?
Ever heard of the Savannah Bananas? It’s the wildly popular wacky baseball team in Georgia that puts a premium on fast, entertaining play, rather...
Active Agers as a Niche Fitness Market
"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...
Content Ideas For Your Gym Marketing Strategy
You know that content marketing is crucial for your gym to survive and thrive. But what content ideas for your gym marketing strategy are best? ...