Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for your fitness business. The man pictured is...
Communication Tip
read more
Communicate Like a Superstar
Taylor Swift kept me up late Sunday night, and I didn’t even go to her show. But it was worth it for this reminder for owners of small businesses...
100th Podcast Episode: Stories Are the Best Motivators
As producing my 100th podcast episode reminded me, stories are the best motivators. And looking back, I see it was Dan and Joanne who got me into...
Know Your Fitness Message and Audience First
You can’t be everything to everyone. That’s a rule that every successful small-business owner has learned. A smart variation that applies for all...
16 Ways to Write Better to Market Fitness over 50
Everybody’s a writer in the Internet age, and that's great. I just wish more people had an editor, as well, particularly if they want to market...
Five Types of Content Your Fitness Business Needs
Fitness studios need content to distinguish themselves, engage prospects, and retain clients. You get that. But you might be confused about exactly...