IHRSA 2024: I’m Ready to Soak It Up As a reporter, writer, and content creator, I constantly need to absorb new material, experiences, information...
Reach The Market
My Year in Review: Loss and Growth, Business and Life
I usually don’t feel the need to review a year as it’s ending. But this year has been different and I’m feeling different. It’s been hectic and...
Fitness over 50 in the Evolving Longevity Economy
If your fitness business is aimed even somewhat. At helping people over 50, then you are part of the growing longevity economy. Have you heard that...
Fitness Fears After 50: What Might Be Holding Someone Back?
Fitness fears after 50 are common. For instance, I had coffee recently with a friend who opened up about his lifelong anxiety and being intimidated...
Why Your Gym or Fitness Studio Should Target People Over 50
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Where to Market Your Gym to People Over 50
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