Resources
Reach The Market
Why Your Gym or Fitness Studio Should Target People Over 50
Your gym or fitness studio should target the market of people over 50, a rapidly growing demographic with money and the willingness to spend on...
Where to Market Your Gym to People Over 50
Do you want to market your fitness studio to active agers? Then youll need to know where to find them to create maximum impact. The Best Places for...
Quality of Life: What People Over 50 Really Want from Your Business
Quality of life is probably the greatest motivator why someone over 50 seeks help from your fitness business. And here’s an interesting phrase you...
Stand Out
Trainer’s Fat Facts after 50 Show What Really Works
Studio Owner's Fat Facts after 50 Carry A Lot of Weight Hey, have you heard about the new miracle fat-loss product? It’s a special tea. Or a...
FitPro Newsletter Alternative: How to Tweak It for Active Agers
Are you looking for a FitPro newsletter alternative? Here's the solution if you are marketing your fitness business to the over-50 demographic?...
Talking over-50 Fitness Business with Alloy’s Rick Mayo
Rick Mayo's Alloy Fitness has been a hugely successful licensing model in 2,000 gyms. Rick recently changed the model to franchising and the focus...
Retain Members
10 Gym Member Retention Strategies You Need to Know
Putting a few gym member retention ideas could boost your profits by 25% and more. We discuss what these ideas are, and which ones you should try...
Exercise Boosts Creative Thinking
Exercise boosts creative thinking of all kinds. Want proof? Michael, a corporate attorney, solves his complicated work problems while swimming....
Communication Tips
100th Podcast Episode: Stories Are the Best Motivators
As producing my 100th podcast episode reminded me, stories are the best motivators. And looking back, I see it was Dan and Joanne who got me into...
Know Your Fitness Message and Audience First
You can’t be everything to everyone. That’s a rule that every successful small-business owner has learned. A smart variation that applies for all...
16 Ways to Write Better to Market Fitness over 50
Everybody’s a writer in the Internet age, and that's great. I just wish more people had an editor, as well, particularly if they want to market...