Rick Mayo’s Alloy Fitness has been a hugely successful licensing model in 2,000 gyms. Rick recently changed the model to franchising and the focus to the over-50 market. We had a great conversation about the power of the demographic and why anyone entering the fitness business ought to be chasing it. Watch the full video here.
What Are You Really Selling?
Ever heard of the Savannah Bananas? It’s the wildly popular wacky baseball team in Georgia that puts a premium on fast, entertaining play, rather...
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