Talking over-50 Fitness Business with Alloy’s Rick Mayo

Jun 18, 2019 | Stand Out | 0 comments

Rick Mayo’s Alloy Fitness has been a hugely successful licensing model in 2,000 gyms. Rick recently changed the model to franchising and the focus to the over-50 market. We had a great conversation about the power of the demographic and why anyone entering the fitness business ought to be chasing it. Watch the full video here

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