Rick Mayo’s Alloy Fitness has been a hugely successful licensing model in 2,000 gyms. Rick recently changed the model to franchising and the focus to the over-50 market. We had a great conversation about the power of the demographic and why anyone entering the fitness business ought to be chasing it. Watch the full video here.
Active Agers as a Niche Fitness Market
"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...
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