If you’re focused on keeping members at your gym or studio, then here’s a secret you should know: Onboarding them is critical in determining how...
Monika
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What the TikTok News Means for Your Gym
I have to confess: I don't really "do" TikTok. It's not for me or my business, and that's OK. It's also not the point today, which is: Base your...
IHRSA 2024: I’m Ready to Soak It Up
IHRSA 2024: I’m Ready to Soak It Up As a reporter, writer, and content creator, I constantly need to absorb new material, experiences, information...
Consistency Pays for This Nashville Gym Owner: Podcast
Fitness success is a lot like communications success: Consistency pays. Both involve repeating the same steps consistently over time, making...
How to Improve Retention Rates with Older Fitness Clients
Marketing research tells us that consumers over age 50 are remarkably loyal to companies, brands, and service providers. But that doesn’t mean you...
Deliver a Great Customer Experience for the ‘Older’ Market
If you want to grow your fitness business with adults of a certain age, then you need to do a couple of things to start with, broadly speaking....