If your fitness business is aimed even somewhat. At helping people over 50, then you are part of the growing longevity economy. Have you heard that...
Fitness over 50 in the Evolving Longevity Economy
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Keep Reminding Your Clients You Care
Keep reminding your clients you care about them with steady communications. Too many gym owners are all about pursuing new leads and their "sales...
Communicate Like a Superstar
Taylor Swift kept me up late Sunday night, and I didn’t even go to her show. But it was worth it for this reminder for owners of small businesses...
What Are You Really Selling?
Ever heard of the Savannah Bananas? It’s the wildly popular wacky baseball team in Georgia that puts a premium on fast, entertaining play, rather...
100th Podcast Episode: Stories Are the Best Motivators
As producing my 100th podcast episode reminded me, stories are the best motivators. And looking back, I see it was Dan and Joanne who got me into...
Active Agers as a Niche Fitness Market
"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...