Three fitness leaders have combined forces on an innovative approach to fitness for people over 50....
Exercise vs. Dementia, Alzheimer’s: Bringing Brain Health and Physical Fitness Together, with Martin Pazzani and John Spence of Act!vate
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Podcast
How to Crush the Anti-‘Dad Bod’ Market for Men Who Want to be Fit over 50. With Mike Warren of Australia’s Ditch the Dad Bod.
I’ve never liked the whole “dad bod” thing… I mean, of course, a lot of mature men are soft around the...
Let’s Talk about Time and Money in Selling Fitness to People over 50.
Let's talk about time and money.We all get the same 24 hours in a day, but some people insist they just...
Gym Owners, Here’s How to Use the Right Words and Images to Appeal to the Over-50 Fitness Market.
Have you played the role of fitness consumer lately? It might be an eye-opening experience. Just do a...
To Grow a Fit Over 50 Business, Focus on Client Engagement and Retention, with Sumit Seth of Naamly
I met Sumit Seth a couple of years ago at a fitness conference, and we sort of immediately...
First A Gym, Then A Podcast, and Now A Book — Jim Adams Expands His “Masters in Fitness Business” Brand
Jim Adams is the owner of Catalyst Strength and Functional Nutrition in St. Louis — and the author...