Let’s Talk about Time and Money in Selling Fitness to People over 50.

Jun 29, 2021 | Podcast | 0 comments

Let’s talk about time and money.


We all get the same 24 hours in a day, but some people insist they just don’t have time to exercise. It’s the No. 1 excuse, isn’t it? Right up there with “I can’t afford it.”

Luckily, the over-50 demographic has more time and money, generally, than younger people do. But the objections persist — so you need to know how to address them.


Highlights:

2:50 — A breakdown of how people spend time
5:30 — It’s your job to connect with prospects
9:10 — What are their values, fears, and disappointments?
10:20 — How much we spend monthly on coffee, hair, TV and more
15:10 — Focus on people who can afford your pricing
16:05 — Three Things I Like This Week

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