Let’s talk about time and money.


We all get the same 24 hours in a day, but some people insist they just don’t have time to exercise. It’s the No. 1 excuse, isn’t it? Right up there with “I can’t afford it.”

Luckily, the over-50 demographic has more time and money, generally, than younger people do. But the objections persist — so you need to know how to address them.

Highlights:

2:50 — A breakdown of how people spend time
5:30 — It’s your job to connect with prospects
9:10 — What are their values, fears, and disappointments?
10:20 — How much we spend monthly on coffee, hair, TV and more
15:10 — Focus on people who can afford your pricing
16:05 — Three Things I Like This Week

Plus:

Support our sponsors:

• Naamly
• Prime Fit Content

Three Things I Like This Week — Special Books Edition:

• “The Plant-Based Athlete”
• “The Secret to Superhuman Strength”
• “Brain Health”