In my business, Prime Fit Content, I help fitness professionals who want to reach the over-50 market. But is “over 50” actually a niche?
I don’t think so.
There are too many people over 50 to tie them all together in a sweeping generalization. In the United States alone, we’re talking 100 million people! And the populations are similar throughout the Western world, in countries like Canada, the United Kingdom and Australia.
But as an umbrella, it’s still useful – to me, to you, and to your clients and subscribers.
As long as you’re aware of the diversity under it — the main differences among people in this demographic and decide which of those you want to service. Can you service all of them? Can you market to all of them with success?
I have identified four categories of over-50 fitness consumers, broadly speaking. Listen to this week’s episode for the full monty. Thanks.
2:15 — Unconscious ageism is easy to commit
4:35 — Don’t be afraid of focus
7:10 — The diversity of the big four categories of active agers
Resources and Links
Prime Fit Content – Raise your profile as the over-50 fitness expert
Naamly — Support our advertiser, who helps you keep in touch with your members