Eric Malzone is a former gym owner turned fitness entrepreneur and podcast host. His professional experience stems from a decade in the corporate sector, where he started at the bottom and worked his way up to leading nationwide sales teams. Being an entrepreneur at heart, Eric pulled the corporate ejector seat and opened his first business in 2009, Gravitas Fitness in Santa Barbara, California.
We discussed fitness technology, growth through the pandemic, and keeping up good relationships with clients.
The episode at a glance:
[1:00] “The King’s Speech” and the fitness industry’s moment in history
[3:40] Introduction of guest Eric Malzone
[5:00] Eric’s beginnings
[8:00] His journey away from corporate life to gym ownership
[10:20] How to make Big Scary Decisions
[14:56] ‘You gotta raise your rates’
[19:11] Coaching platforms are being sold for big bucks
[24:13] ‘The gym is no longer the hub’ of a fitness business
[28:39] Why remote coaching makes sense now
[32:17] Three Things I Like This Week
Resources and Links:
Stevie Nicks, “Show Them the Way”
Tik Tok video of Fleetwood Mac “Dreams”