Where are we in the fight against the pandemic?
It seems like things are improving, doesn’t it?
This week, I invited three fitness professionals from around the country onto the Optimal Aging podcast to discuss this particular moment in time — from their own perspectives — just for a quick pulse-check.
Two are longtime owners of successful fitness facilities that cater to the over-50 market – Detric Smith of Results Performance Training in Virginia; and Aimee Sinopoli of Cutting Edge Fitness Center in Massachusetts. The third is a business coach for gyms all across America, Justin Hanover of Fitness Revolution.
They’re seeing people coming back — including those in the”older” demographic. And, in our conversation, they share the challenges and successes they’re facing now as they continue to adapt, communicate and thrive.
4:20 — How their businesses are doing right now
9:30 — Changing their communications to keep people updated
14:00 — ‘Now is not the time to ease up on the gas… There’s a lot of opportunity’
21:20 — Being aggressive on more than just re-engaging current clients
23:10 — You have to share your information
30:25 — Creating other revenue streams within your business
39:15 — ‘The amount of Lysol I’ve been inhaling is insane’
41:47 — Three Things I Like This Week: SNL skit, “Hooked” on junk food, National Poetry Month
Detric Smith, Results Performance Training
Aimee Sinopoli, Cutting Edge Fitness Center
Justin Hanover, Fitness Revolution