Hey, did you hear that now is the time to stop marketing your business?
Yep – it’s January, after all. People are always tired of hearing about your business after the holidays. And then there’s the whole pandemic Omicron thing.
Best to just stay quiet for a while.
You should always be marketing your fitness, health and wellbeing business to people over 50. There is no bad time. There is no reason to stop or slow down. Marketing is a must-have, all the time, not a “nice to have” when things are a breeze.
So, with this in mind, I want to share 22 tips for communicating and promoting yourself in ’22 – my way of urging you to keep it up and to do it smartly, so you help more people, grow your business, and promote yourself as a leader in over-50 fitness and health. First, we’ll touch on the pandemic, then take a high-level look at your content marketing efforts, and also explore points you need to cover with your internal and community communications.
Resources and Links
Naamly — Support our advertiser, who helps you keep in touch with your members