Jeff Weiss is President and CEO of the Age of Majority marketing agency, which helps brands find a competitive edge with consumers 55 and over.
As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.
“We break the myths and crush the stereotypes and stigmas associated with aging,” Jeff says.
The episode at a glance:
[0:55] Introduction about the episode
[05:40] Jeff Weiss’ introduction and background
[7:50] Jeff’s MBA at early 90s with a research paper about opportunity and marketing to seniors
[9:50] Jeff’s biggest personal challenge
[10:55] Perseverance is the key
[11:40] Big word challenge of a marketer
[14:30] Mission of Jeff’s business
[15:30] 75% of people ages 55 plus are activators
[22:00] Stereotypes and myths with millenials, Gen-Xers and baby boomers
[31:00] Are older people technologically averse or challenged?
[40:00] Brands and marketers despite COVID and how does it affect the seniors?
[50:20] Jeff’s resources and links
[51:24] The host, Jay Croft with 3 important things about this episode
Resources and Links:
Email Jeff firstname.lastname@example.org
Jeff on LinkedIn
Also on This Episode:
Psychology Today article on how to stop wasting time
“Caste” author Isabel Wilkerson
Noir star Gloria Grahame’s Wikipedia page