It’s been two generations since fitness became part of the broader culture, but still most of us don’t exercise regularly.

We see evidence of fitness everywhere – from gyms and studios to home workout equipment, from wearables like Apple watches to “athleisure” clothing like Lululemon.

Fitness today is a $100 billion industry worldwide, which means countless ordinary people exercise for the sake of exercising. They know it’s good for them. They know it will help them lead better, longer lives. They know it’s fun.

But it wasn’t always like that. Until about 40 years ago, fitness facilities weren’t common. Celebrities weren’t super-fit. People smoked cigarettes – a lot. The idea of “fitness over 50” hadn’t been coined.

But there’s still generational difference in this awareness, particularly among older Baby Boomers who came of age before fitness was so common.

And we need to remember that gap — or learn about it — when trying to sell fitness over 50 — or maybe more to the point here, people over 70 or so.

Highlights

2:10 — Your grandparents never exercised just because
4:10 — ‘Flashdance’ and ‘Rocky’ made muscle sexy
6:35 — Entering a gym for millions of older people? Like going to Mars

Resources and Links

Prime Fit Content – Engage the over-50 market

Naamly – Support our advertiser, who helps you keep in touch with your members