Have you ever had a near-death experience? I haven’t. But Ricky Banks has.

Ricky is a 57-year-old gym owner and bodybuilder near Atlanta. He’s in spectacular physical condition and enjoys a healthy lifestyle.

But earlier this year, Ricky was rushed to a hospital, where he spent a few days in a coma while doctors tried to stop severe stomach bleeding. They gave him 50-50 odds of surviving – -and when it was all over, they told Ricky that his fitness level helped save his life.

Now, you don’t have to be a spectacularly buitl fitness professioanl for this to apply to you, too — or to your vast audience of prospects and customers. It’s a simple fact that staying in shape — with basics like an appropriate weight and healthy blood pressure — help us survive medical emergencies.

And after 50, we’re more likely to face those — from ER visits to planned joint replacements.

So, listen to Ricky tell his story today, and let it remind you of the LITERALLY life-saving work that you do every day. Take that message out to your community. You never know how far it will reach. Here’s my conversation with Ricky.

Resources and Links

Rickey’s gym, SFX Fitness

Rickey on Facebook

Prime Fit Content – Engage the over-50 market

Naamly – Support our advertiser, who helps you keep in touch with your members