I had a fun conversation with Dr. Dan Ritchie and answered a few live questions on fitness business marketing. Listen to my 7 Top Do's and Don'ts...
Webinar with the Functional Aging Institute: Video
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Communication Tip
He Found His Place in the Gym Hero’s Journey
Ryan Carver made my day. He and I were talking about his success as a gym owner and how he learned to break through some of the challenges he faced...
What the TikTok News Means for Your Gym
I have to confess: I don't really "do" TikTok. It's not for me or my business, and that's OK. It's also not the point today, which is: Base your...
Promote How Fitness Helps You Enjoy Travel More after 50
Everybody loves vacation… relaxing… doing nothing… lying by the pool, napping, eating and drinking. Or does that sound awful to you? Maybe your idea...
Pay It Forward with Storytelling
Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for your fitness business. The man pictured is...
Communicate Like a Superstar
Taylor Swift kept me up late Sunday night, and I didn’t even go to her show. But it was worth it for this reminder for owners of small businesses...