Resources
Reach The Market
Why No One is ‘Old’: Marketing Fitness over 50 as a Premium Service
When we're kids, we think our parents are old -- even though they might be in their 20s and 30s. Why No One is 'Old' When we're kids, we think our...
Grow Your Fitness Business by Marketing to Active Agers
Marketing to Active Agers – Challenges and Opportunities The fitness industry is a tough one. It’s getting more competitive and difficult to stand...
How to Make a Fitness Newsletter for Your Over-50 Gym Clients
An email fitness newsletter is a great tool to engage and retain gym members if you do it right. Heres how in five steps. 5 Steps to Create a...
Stand Out
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Retain Members
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Communication Tips
Five Types of Content Your Fitness Business Needs
Fitness studios need content to distinguish themselves, engage prospects, and retain clients. You get that. But you might be confused about exactly...
Fitness over 50 Communications: Key to Your Fitness Business Survival
For Fitness over 50 Communications, Take a Lesson from a Country Music Legend The late, great Kenny Rogers used to sing, “You got to know when to...
8 Pitfalls to Avoid When Marketing Personal Training for Older Adults
Marketing personal training for older adults? Here are eight pitfalls to avoid in the content you produce and publish in your fitness marketing...