Keep reminding your clients you care about them with steady communications. Too many gym owners are all about pursuing new leads and their “sales funnel” that they run the risk of ignoring folks who’ve already signed on the dotted line. So, learn to look for moments you can reach out and check on them. Let them know you still see them and care about them. For instance, in June, it’s a great time to assess progress on health, fitness, and other goals they had at the start of 2023. Or… maybe they didn’t have any and are only thinking about creating some goals now. That’s fine!

23 Ways to Keep Reminding Your Clients You Care

With a new season upon us, here are 23 tips to share so they can make this their sunniest yet.

1. Move your body every day. You don’t have to go to the gym every day. But do something – walk around your neighborhood, do body-weight moves at home, take a dance class. Whatever. Just move.
2. Limit your calories if you’re trying to lose weight. It’s a simple formula: Eat fewer calories than you use, and you will lose weight.
3. More fruits and veggies, less candy and chips.
4. More lean protein, fewer candy bars and donuts.
5. More water, less alcohol and soda (even diet).
6. Lift weights. People over 50 need to practice strength training two to three times a week. It won’t make you bulk up like a 25-year-old male bodybuilder. It will improve your functional abilities, health, mood, balance and looks.
7. Don’t eat in front of the TV.
8. Consider hiring a trainer.
9. Or enroll in small-group training.
10. Either way, talk to your trainer about your goals (you want to go on a ski trip, or you want more confidence with your grandkids). Your motivation matters.
11. Also share your limitations or concerns. A good trainer knows how to accommodate you.
12. Tell your loved ones you love them more often.
13. Meditate, pray, or practice mindfulness every day.
14. Do the thing. You know the thing we mean. Do it.
15. Focus on losing fat more than weight.
16. Sleep well. Rest well. Relax well. It’s so important, no matter what your level of fitness or exercise intensity.
17. Remember, exercise is the miracle drug. It’s good for your bones, muscles, balance, heart, breathing, mental health and sleep.
18. Practice an attitude of gratitude. Exercise is a celebration of what your body can do. Be thankful you can move as well as you do.
19. Remember exercise is fun – even when you don’t feel like it.
20. Get outside – for movement, for reading, for fresh air and sunshine.
21. Wear sunscreen and other protection.
22. Read a book – and turn off the news and social media.
23. You do you. Nobody else can, after all. And one of the gifts of being older is the confidence to evaluate options and embrace your choices.

Remember, keeping a client is much less expensive than getting a new one. People over 50 tend to stay longer with gyms and studios than young people. They have more money to spend. So, they bring more lifetime value — that is, they spend more money with you, in the short term and the long term.