STILL STRUGGLING TO REACH THE 50+ AUDIENCE?
(Here’s Why It’s Not Your Fault… But It IS Your Opportunity.)
Get 4 Weeks of High-Impact, Done-for-You Content — Instantly.
Articles, a newsletter, a recipe, an infographic & meme all tailored to attract better clients, boost engagement, and grow your revenue.
Click Below to Get It Free Now!
Watch: How “Active Agers” Can Fuel Your Gym’s Growth
This quick video breaks down the why behind the 50+ market and how gyms that get it right are increasing revenue and retention without chasing trends.
How to Increase Gym Membership Sales by Attracting People Over 50
Let’s be honest for a second…
Most gym and studio owners know they should be doing more to attract the over-50 crowd.
But when it comes time to actually talk to them?
You freeze.
You start writing, then backspace. Rewriting. Doubting. Deleting.
You try A.I. but don’t want to sound like a robot or, worse, like an ad for some scary new medication…
You’re terrified of sounding fake, awkward, or worse, condescending.
And that hesitation? That’s costing you.
The 50+ Market Is Booming. But You’re Missing Out…
Did you know:
There are 115 million people over 50 in the U.S. alone.
They control 70% of the country’s disposable income.
They spend more on fitness, health, and wellness than any other group.
And yet, while they’re ready and eager to invest in their health…
Most fitness businesses? Still chasing Instagram abs and “booty band” trends.
That’s where you come in. Or at least… you should.
But You Need Help Speaking Their Language — Without Sounding Like a Nursing Home Brochure.
“We tried marketing to the 50+ crowd… but it just felt awkward. We didn’t want to sound like a pharma ad.”
Actual gym owner (…probably you, if we’re being honest)
That’s exactly why I created this.
Because if you’re a gym, studio, or wellness business owner who’s tired of guessing, posting, and praying for engagement from an older audience?
You’re not alone. And you’re not broken.
You just don’t have the right words. The time. And the content savvy.
Yet.
Here’s What You Get FREE, Right Now:
A long-form, 500-word article that builds trust, shows authority, and educates without preaching. Use it to keep your blog SEO-popular, and also in emails and on social media. With photo.
A short-form, 250-word post made for email or social (plug, post, done) With photo.
A full weekly newsletter (pre-written, polished, pro-level); you can also break it up into two weekly emails.
A real-food recipe with a real photo (no sterile stock garbage)
An infographic, visual, scannable, shareable
A meme that’s funny or inspirational (not try-hard or cringeworthy)
Everything is done for you. Just copy and paste.
Every piece is laser-targeted at people over 50 who have the time, money, and motivation to become big-ticket, long-term clients for YOU.
And most importantly, it works.
But Why’s This Free? (You’re Right to Ask.)
Here’s the honest answer:
This content gets results. You’ll post it. Your audience will notice. They’ll engage. You’ll look like the local expert without trying to be someone you’re not.
After it works for you, you’ll want more, realizing that the power of content marketing builds over time.
That’s it.
No funnel.
No fake urgency.
No bait-and-switch BS.
Just a simple “try it, see what happens.”
❌ This Is Not Generic ❌
You’re not downloading some recycled “5 Tips for Seniors” listicle written by a 24-year-old intern or AI.
This is crafted by a 61-year-old professional writer and fitness marketing expert who gets the over-50 market and has helped dozens of businesses just like yours speak directly to them with empathy, confidence, and results.
Because you don’t need more content.
You need content that works.
That connects.
That converts.
And that doesn’t make your brand sound like a senior center.
Who This Is For
You’re already serving some clients over 50, but you want more.
You don’t want to lose your younger audience, but you’re tired of marketing that’s stuck in Gen Z land.
You’ve got the passion and the expertise. You deliver results for your clients.
But you don’t have the time (or desire) to become a full-time content writer.
This is for you.
Here’s What Happens When You Use It…
Your emails get opened and replied to.
Your social posts show what you value and how you help people.
Your brand voice sounds like you, just more polished, more confident, and more relevant.
You look like the expert, without selling your soul to hustle culture or learning TikTok dances.
It’s not magic. It’s messaging.
And it’s finally done right.
See What Other Fitness Pros Are Saying
“You’d be crazy not to use this content. Hire Jay, and he does it; that’s it in a nutshell. If you’re looking to communicate with this audience, Jay’s your man.”
Rick Mayo
— Alloy Personal Training Founder & CEO
Her newsletter open rates are up, her clients love the content, "and I'm reaching more people than ever before."
Shelly Turk
— Proactive Fitness
Prime Fit Content fills a "great need in our industry" with strong writing about helping people over 50 meet their fitness goals.
Lisa Wright
— Your Personal Best Training Studio
Gym owner and trainer who says that Prime Fit Content helps him build relationships with prospects and clients -- and it gets people in the door. "It's been really life-changing," he says.
Matt Benvie
— Evolution Fitness Gym
Studio owner Dina Medina talks about how "super easy" it is to provide this powerful material for people in the over-50 market.”
Dina Medina
— Fitness Studio Owner
Prime Fit Content saves him time and money!
Real businesses. Real results. Real growth.
Juan Guererro
— Your Personal Training Studio
“We’ve been recommending Prime Fit Content for years. Jay really gets how to communicate the value of fitness to people in this demographic, and he’s an ideal business partner.”
Cody Sipe, PhD, Dan Ritchie, PhD,
–Marbles Brain Body Fitness, Co-founders of the Functional Aging Institute
“Using Prime Fit Content is a no-brainer for any gym owner who’s serious about growing his or her business. The opportunity is so great and most people aren’t even looking at it.”
Pat Rigsby
— Fitness Business Coach, Author
Here’s What To Do Next:
Click the button.
Drop your contact info.
Get the full 4-week pack instantly and start attracting quality clients.
No charge. No catch.
Just content that works.
Quick Recap — What You’re Getting:
Jay Croft
(404) 771-7378
Listen to the Optimal Aging Podcast (link)
P.S. Whether the over-50 market is 10% of your biz or the whole dang plan…
This is how you start winning with them without fumbling your words, guessing what they care about, or copying competitors who are just as clueless.
You get the right words. The right tone. The right message. Written by a real-life person – who’s also in this demographic and an expert communicator!
Free. Right now.
Start here. Then scale.
Who is Jay Croft?
Jay Croft is the creator behind Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. Jay also hosts the Optimal Aging podcast, about fitness, health and wellbeing. He writes for fitness organizations and publications. He is a former newspaper journalist and writer for CNN and WebMD.com.
© 2025 Prime Fit Content