Communication Tip

As producing my 100th podcast episode reminded me, stories are the best motivators. And looking back, I see it was Dan and Joanne who got me into...

You can’t be everything to everyone. That’s a rule that every successful small-business owner has learned. A smart variation that applies for all...

Everybody’s a writer in the Internet age, and that's great. I just wish more people had an editor, as well, particularly if they want to market...

Fitness studios need content to distinguish themselves, engage prospects, and retain clients. You get that. But you might be confused about exactly...

For Fitness over 50 Communications, Take a Lesson from a Country Music Legend The late, great Kenny Rogers used to sing, “You got to know when to...

Marketing personal training for older adults? Here are eight pitfalls to avoid in the content you produce and publish in your fitness marketing...