As producing my 100th podcast episode reminded me, stories are the best motivators. And looking back, I see it was Dan and Joanne who got me into...
Jay Croft
Active Agers as a Niche Fitness Market
"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...
Fitness Fears After 50: What Might Be Holding Someone Back?
Fitness fears after 50 are common. For instance, I had coffee recently with a friend who opened up about his lifelong anxiety and being intimidated...
Know Your Fitness Message and Audience First
You can’t be everything to everyone. That’s a rule that every successful small-business owner has learned. A smart variation that applies for all...
Do Your Member Profiles Suck? Make Them Sing
Member recognition is super-important for enthusiasm, community and retention. Member profiles promote your values inside your business and to the...
Why Your Gym or Fitness Studio Should Target People Over 50
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem.