As producing my 100th podcast episode reminded me, stories are the best motivators. And looking back, I see it was Dan and Joanne who got me into...
100th Podcast Episode: Stories Are the Best Motivators
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Jay Croft
Active Agers as a Niche Fitness Market
"Active agers" as a niche fitness market -- what do you think? Conventional wisdom says we want to narrow our niche as much as possible, so that...
Fitness Fears After 50: What Might Be Holding Someone Back?
Fitness fears after 50 are common. For instance, I had coffee recently with a friend who opened up about his lifelong anxiety and being intimidated...
Know Your Fitness Message and Audience First
You can’t be everything to everyone. That’s a rule that every successful small-business owner has learned. A smart variation that applies for all...
Do Your Member Profiles Suck? Make Them Sing
Member recognition is super-important for enthusiasm, community and retention. Member profiles promote your values inside your business and to the...
Why Your Gym or Fitness Studio Should Target People Over 50
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