Talking shop on Rick Mayo's Alloy podcast
The Cost
The cost is $275 per month for your first studio, plus $175 for each studio you own. No contract required, just a standard 30-day notice to cancel.
Here's a sample newsletter.
Heck, here's another one.
Also available: We'll make 3 social posts per week for you on Facebook and Instagram for an upcharge of $100 monthly.
Alloy Newsletters Done for You. Easy-Peasy.
Don't let prospects die on the vine — or members feel ignored.
Email newsletters let prospects get to know, like, and trust you.
They build a community for members.
They create value for everyone.
Join dozens of Alloy studios using this special service to save time, money and headaches, while boosting the bottom line.
What You Get
Fitness writer Jay Croft focuses on the "active aging" market to help gyms grow.
Every week, Jay will send 2 email newsletters to your chosen lists from your Alloy account. Each newsletter is bright, tight, and informative, with 2-4 items of interest to our target demographic.
The newsletters combine Jay's original material with Alloy-branded content. And Jay can add items specific to your location, like an event or an announcement.
The focus is on the lifestyle benefits of being fit later in life, like playing with grandchildren, traveling, and enjoying sports and hobbies. It's not training advice — more like newspaper articles about how much better life is when you have the strength, endurance, and agility to enjoy it on your own terms.
This makes sense, since Jay was an award-winning journalist at newspapers across the country for 20 years. He's also worked for CNN.com, WebMD, and multiple fitness organizations.
He's the author of Selling Longevity: Over-50 Fitness Can Transform Live – and Your Business. He's been on Rick's Alloy podcast several times, while Rick and Alloy owners including Nick Garrity and Lara Gallert have been on Jay's Optimal Aging podcast.
Success Stories
Learn how Alloy Personal Training relieved Adam's debilitating back pain.
Learn how Renee found encouragement with Alloy's friendly coaches.
Alloy Newsletters Done for You. Easy-Peasy.
Don't let prospects die on the vine — or members feel ignored.
Email newsletters let prospects get to know, like, and trust you.
They build a community for members.
They create value for everyone.
Join dozens of Alloy studios using this special service to save time, money and headaches, while boosting the bottom line.
What You Get
Fitness writer Jay Croft focuses on the "active aging" market to help gyms grow.
Every week, Jay will send 2 email newsletters to your chosen lists from your Alloy account. Each newsletter is bright, tight, and informative, with 2-4 items of interest to our target demographic. (Read a sample newsletter here, and another one here.)
The newsletters combine Jay's original material with Alloy-branded content. And Jay can add items specific to your location, like an event or an announcement.
The focus is on the lifestyle benefits of being fit later in life, like playing with grandchildren, traveling, and enjoying sports and hobbies. It's not training advice — more like newspaper articles about how much better life is when you have the strength, endurance, and agility to enjoy it on your own terms.
This makes sense, since Jay was an award-winning journalist at newspapers across the country for 20 years. He's also worked for CNN.com, WebMD, and multiple fitness organizations.
He's the author of Selling Longevity: Over-50 Fitness Can Transform Live – and Your Business. He's been on Rick's Alloy podcast several times, while Rick and Alloy owners including Nick Garrity and Lara Gallert have been on Jay's Optimal Aging podcast.
Success Stories
Adam's Success
Learn how Alloy Personal Training relieved Adam's debilitating back pain.
Renee's Success
Learn how Renee found encouragement with Alloy's friendly coaches.
Talking shop on Rick Mayo's Alloy podcast
The Cost
The cost is $275 per month for your first studio, plus $175 for each studio you own. No contract required, just a standard 30-day notice to cancel.
Here's a sample newsletter.
Heck, here's another one.
Also available: We'll make 3 social posts per week for you on Facebook and Instagram for an upcharge of $100 monthly.
How Easy Is It? Just 1-2-3!
1. Pick Your Plan
Newsletters only (two Alloy-branded emails every week), or
Newsletters + Social (emails plus 3 Alloy-branded posts each week for your social media).
2. We Create & Send
Every week, we prepare two Alloy-approved newsletters and send them directly to your lists of members and prospects. If you add social, we also post on your channels automatically.
3. Stay Consistent (with Optional Personalization)
Your members and prospects hear from you twice a week — without you lifting a finger.
Want to add local updates, promotions, or member spotlights? Just send us a quick note, and we’ll include it. (If not, no worries — we’ll still deliver polished, ready-to-go versions every week.)
What Alloy Owners Are Saying
"I hope every single Alloy franchisee sends out two newsletters a week. It's going to help franchisees fill up their gym, make more money, and help more people. If you’re not putting out great content, hire Jay and he does it. You don’t have to do anything."
CEO & Founder Rick Mayo
"My newsletter open rate is good, and I get positive feedback from members. They say it helps build a sense of community, and they like reading the articles and other content. It's also good to convert leads because it's autopilot, steady communication without you having to do any work."
Nick Garrity, four Atlanta-area locations
“We get to see a client an hour a day 2 or 3 times a week, and Jay's newsletters help us grow the relationships when they’re not here. It helps me, and I know my clients are getting that information that they need.”
Lara Gallert, Summerfield, NC
"It's simple, it's valuable, it contains humor, and is specific to my people. It doesn't feel 'cookie-cutter.' The content contains my members' photos, my local events/happenings, my member success stories, and has a tone that meshes with our vibe here at Alloy West Roswell. Members tell me it's the only newsletter they read because it is actually valuable! I've had old leads say it made them realize it was time to try us out. I could not be happier with Jay's work and that is why I will use his services until the day that I close my doors."
Jenn Benson, West Roswell, Georgia
"The newsletter is consistently engaging, well-written, and perfectly aligned with our brand voice. It provides real value and keeps members connected to our community. The newsletter has become a key tool in boosting member retention and perceived value. I highly recommend it."
Derek Jaworski, Capitol View, Nashville
What Alloy Owners Are Saying
"I hope every single Alloy franchisee sends out two newsletters a week. It's going to help franchisees fill up their gym, make more money, and help more people. If you’re not putting out great content, hire Jay and he does it. You don’t have to do anything."
CEO & Founder Rick Mayo
"My newsletter open rate is good, and I get positive feedback from members. They say it helps build a sense of community, and they like reading the articles and other content. It's also good to convert leads because it's autopilot, steady communication without you having to do any work."
Nick Garrity, four Atlanta-area locations
“We get to see a client an hour a day 2 or 3 times a week, and Jay's newsletters help us grow the relationships when they’re not here. It helps me, and I know my clients are getting that information that they need.”
Lara Gallert, Summerfield, NC
"It's simple, it's valuable, it contains humor, and is specific to my people. It doesn't feel 'cookie-cutter.' The content contains my members' photos, my local events/happenings, my member success stories, and has a tone that meshes with our vibe here at Alloy West Roswell. Members tell me it's the only newsletter they read because it is actually valuable! I've had old leads say it made them realize it was time to try us out. I could not be happier with Jay's work and that is why I will use his services until the day that I close my doors."
Jenn Benson, West Roswell, Georgia
"The newsletter is consistently engaging, well-written, and perfectly aligned with our brand voice. It provides real value and keeps members connected to our community. The newsletter has become a key tool in boosting member retention and perceived value. I highly recommend it."
Derek Jaworski, Capitol View, Nashville
"The newsletter is consistently engaging, well-written, and perfectly aligned with our brand voice. It provides real value and keeps members connected to our community. The newsletter has become a key tool in boosting member retention and perceived value. I highly recommend it."
Derek Jaworski, Capitol View, Nashville